Three well-known companies – Xerox, Starbucks, and the Gap – have recently made changes to their most public face, their logos. Each change has met with varying degrees of success, giving media educators an opportunity to look at just what makes a successful logo work.
Il n’y a pas si longtemps, l’inquiétude provoquée par les prédateurs sexuels en ligne était à ce point prédominante que quiconque essayait d’attirer l’attention sur le problème de la cyberintimidation avait l’impression de parler dans le désert. Mais, ces dernières années, de nouvelles études ont non seulement tracé un portrait plus réaliste des risques de la sollicitation en ligne à des fins sexuelles, mais ont aussi sensibilisé le public à la gravité de la cyberintimidation. Malheureusement, toute l’attention médiatique maintenant dirigée vers la cyberintimidation risque de créer dans le public une perception aussi erronée et limitée que ce fut le cas pour le phénomène de prédation sexuelle sur Internet.
Just a short while ago, concern with online predators was so dominant that anyone trying to draw attention to the problem of cyberbullying felt like a voice in the wilderness. In the last few years, though, new research has not only provided a more realistic picture of the risks of online sexual solicitation; but has also raised awareness on the severity of cyberbullying. Unfortunately, all of the media attention that is now focused on cyberbullying runs the risk of making public perceptions on this issue as narrow and inaccurate as they were towards online predation.
For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about Christmas. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents.
Ever since Cronus the Titan tried to swallow his son Zeus, parents have feared being supplanted by their children. (It didn’t take.) But it’s only in the last few generations, as the rate of technological progress has accelerated, that children have grown up in a world significantly different from the one their parents knew, and it’s only very recently that parents have seen their surpass them while they were still in the single digits. Thanks to digital media, the world is changing so rapidly today – consider that five years ago there was no Twitter, ten years ago no Facebook and fifteen years ago no Google – that even those of us who spent our childhoods programming our parents’ VCRs can feel left behind.
Malcolm Gladwell’s recent New Yorker article “Small Change” has set the blogosphere buzzing with its strongly stated argument that social networks such as Facebook and Twitter will not usher in a new age of social activism, as some digital evangelists have proposed, but that they and the relationships they foster are actually detrimental to real social change. As Gladwell puts it, “The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo.”
It’s been a busy few months for Facebook: a government investigation, another in a seemingly endless series of changes to the site’s privacy controls, a New Yorker profile of its famously publicity-shy founder and the upcoming release of The Social Network, a thoroughly unauthorized account of its early days. With all of the publicity and controversy around Facebook – not to mention its still-growing popularity – it’s almost impossible to remember what online life was like before it. In fact, it’s not much of an exaggeration to say that those who began using the Internet after the introduction of Facebook and its competitors do so in a way that is fundamentally different from older users.
What colour is an Airbender? If this question is not at the top of your mind, it’s because you haven’t been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film’s casting casts a valuable light on many of Hollywood’s decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.