Outcome Chart - Manitoba - Business Innovations 9 (10S/10E/10M)
Overall Expectations:
GLO 2.2: Demonstrate awareness of digital footprints
Specific Expectations:
SLO 12A.2.2.1: Analyze the impact of one’s own digital footprint
MediaSmarts Resources
- Online Marketing to Kids: Protecting Your Privacy
- Privacy Rights of Children and Teens
- The Privacy Dilemma: Lesson Plan for Senior Classrooms
- Who Knows? Your Privacy in the Information Age
- Your Online Resume
Overall Expectations:
GLO 4.1: Demonstrate an understanding of ethical and legal standards
Specific Expectations:
SLO 12A.4.1.1: Differentiate between ethics and legal business practices.
SLO 12A.4.1.2: Discuss ethical business strategies.
SLO 12A.4.1.3: Discuss laws, codes, and regulations related to business technologies.
MediaSmarts Resources
- Alcohol on the Web
- Marketing to Teens: Marketing Tactics
- Online Gambling and Youth
- Privacy Rights of Children and Teens
- Selling Obesity
- Selling Tobacco
- Television Broadcast Ratings
- The Invisible Machine: Big Data and You
- The Pornography Debate: Controversy in Advertising
- Thinking Like a Tobacco Company
- Tobacco Labels
- Truth or Money
Overall Expectations:
GLO 5.2: Analyze emerging trends in business
Specific Expectations:
10.5.2.1 Identify emerging trends in business
10.5.2.2 Analyze emerging trends in business
10.5.2.3 Predict future trends in business
MediaSmarts Resources
Overall Expectations:
GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business.
Specific Expectations:
SLO 12A.7.1.1: Reflect on how culture impacts business decisions, which may include
- short- and long-term goals
- values
- lifestyle
- family structure
- demographics
MediaSmarts Resources
Overall Expectations:
GLO 11.1: Demonstrate an understanding of commerce.
Specific Expectations:
9.11.3.1 Identify and analyze business strategies related to the various elements of the marketing mix, which may include
- Product
- Price
- Promotion
- Place (e.g., brick-and-mortar, digital, etc.)
- Public image
- People (customer service)
9.11.3.2 Define target market.
9.11.3.3 Identify and analyze marketing strategies that appeal to a target market.
9.11.3.4 Demonstrate an understanding of market segment variables, which may include
- demographic variables
- psychographic variables
- geographic variables
- behavioural variables
9.11.3.5 Create marketing material for a specific product or service that appeals to a target market, which may include
- television
- radio
- web
- digital
MediaSmarts Resources
- Advertising and Male Violence
- Alcohol Myths
- Gender and Tobacco
- Learning Gender Stereotypes
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Parody Ads - Lesson
- Online Marketing to Kids: Protecting Your Privacy
- Online Marketing to Kids: Strategies and Techniques
- Selling Tobacco
- Sex in Advertising
- Sports Personalities in Magazine Advertising
- The Blockbuster Movie
- The Price of Happiness
- Truth or Money
- Watching the Elections
Overall Expectations:
GLO 11.6: Demonstrate an understanding of the importance of safeguarding personal finance
Specific Expectations:
9.11.5.3 Demonstrate an understanding of basic money management principles, which may include
- budgeting and saving
- preventing identity theft