Quebec Competencies Chart - Media literacy key concepts Lesson 5: Media have social and political implications

Author: MediaSmarts has partnered with Concerned Children’s Advertisers to develop a suite of videos on each of the media literacy key concepts.
Level: Grade 6-8
Lesson Length: 45-90 minutes
Lesson Link: http://mediasmarts.ca/lessonplan/media-literacy-key-concepts-lesson-5-media-have-social-and-political-implications

Description: In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications. They discuss the idea of explicit messages in media products and then, after watching the video “It’s Not Easy Being Green,” discuss the idea that media products may have less obvious implicit messages. Students apply this analysis to another media product familiar to the class and then, in an optional final task, identify how a favourite media product has influenced them.

Cross-curricular Competencies

Broad Areas of Learning

  • To exercise critical judgement
  • To communicate appropriately
  • Media Literac

This lesson satisfies the following Competencies from the Quebec Education Program:

English Language Arts

To Read and Listen to Literary, Popular and Information-Based Texts

  • To use a response process when reading and listening to literary, popular, and information-based texts
  • To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
  • To construct a profile of self as reader
  • To self-evaluate her/his reading development
  • To construct meaning by applying appropriate reading strategies

To Represent Her/His Literacy in Different Media

  • To apply appropriate strategies for constructing meaning
  • To self-evaluate her/his development as a viewer and producer of media texts
  • To follow a process to respond to media texts
  • To construct her/his own view of the world through the media
  • To follow a production process in order to communicate for specific purposes to a specified audience

To Use Language to Communicate and Learn

  • To use language (talk) to communicate information, experiences and point of view
  • To self-evaluate her/his language development
  • To use language (talk) for learning and thinking
  • To apply her/his knowledge of linguistic structures and features
  • To interact in collaborative group activities in a variety of roles