New Brunswick - Media Studies 120
Strand: Consumption
Big Idea: Media Theory
Skill Descriptor:
Employ critical literacy skills as media consumers.
Achievement Indicators:
Use media terminology (authorship, audience, content, purpose, format, etc.)
Identify codes and conventions of media
Examine other’s ideas and points of view presented, recognizing absent voices
Critically evaluate media ownership and governing regulations
Question and reflect on the role of the consumer
Evaluate and discriminate media consumption
Discuss how format influences audience and purpose
Critique effectiveness of media representation
Critically analyze issues of representation (ex. gender race, class, ability, etc.)
Explore the concept of access to media
MediaSmarts Resources
- Alcohol on the Web
- Bias and Crime in Media
- Bias in News Sources
- Body Positive Ads
- Buy Nothing Day
- Camera Shots
- Celebrities and World Issues
- Crime in the News
- Diversity and Media Ownership
- Do Sharks Love Ice Cream?
- Editing Emotions
- Exposing Gender Stereotypes
- First Person
- Images of Learning
- Learning Gender Stereotypes
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Miscast and Seldom Seen
- Mixed Signals: Verifying Online Information
- Online Marketing to Kids: Strategies and Techniques
- Perceptions of Youth and Crime
- Political Images: Memes and Cartoons
- Scapegoating and Othering
- Screen Stigma: Looking at Mental Illness in Popular Media
- Screen Stigma: Looking at Mental Illness in the News
- Taming the Wild Wiki
- The Front Page
- The Impact of Gender Stereotypes
- Tobacco Labels
- Transgender Representation in TV and Movies
- Unpacking Privilege
- Video Game Verbs
- Watching the Elections
- Writing the News
Big Idea: Media and Power
Skill Descriptor:
Examine how media influence and affect cultures.
Achievement Indicators:
Investigate the relationship between media and historical/contemporary cultures
Investigate the role of media in modern society
Question and promote awareness of global issues
Connect popular culture and life choices related to media
Articulate how media messages influence and manipulate audiences
Critically analyze the responsibilities of media to contemporary social justice movements
MediaSmarts Resources
- Alcohol on the Web
- Beyond Media Messages: Media Portrayal of Global Development
- Bias and Crime in Media
- Bias in News Sources
- Body Positive Ads
- Buy Nothing Day
- Celebrities and World Issues
- Crime in the News
- Exposing Gender Stereotypes
- First Person
- Images of Learning
- Learning Gender Stereotypes
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Miscast and Seldom Seen
- Online Marketing to Kids: Strategies and Techniques
- Perceptions of Youth and Crime
- Political Images: Memes and Cartoons
- Scapegoating and Othering
- Screen Stigma: Looking at Mental Illness in Popular Media
- Screen Stigma: Looking at Mental Illness in the News
- The Front Page
- The Impact of Gender Stereotypes
- Tobacco Labels
- Transgender Representation in TV and Movies
- Unpacking Privilege
- Watching the Elections
- Writing the News
Skill Descriptor:
Pre-bunk information portrayed through social media, apps, and digital tools.
Achievement Indicators:
Explore various forms of digital media, social media, deep fake technology and A.I.
Research the connection between technology and economics
Evaluate how things are curated based on algorithms, and how this leads to the creation of “echo chambers”
Investigate social media as a surveillance tool and discuss how data is collected and used
Explain the difference between mass communication and participatory media
Explore themes of ownership, control, and advertising
Research ethics and social media, data sovereignty, privacy issues, rights, content moderation and censorship
Determine the impacts of social media on communication, connection, and language
Discuss the impacts and implications of cyber violence
Investigate marketing and advertising targeted toward teens
MediaSmarts Resources
- #ForYou: The Algorithm Game
- Authentication Beyond the Classroom
- Cyberbullying and the Law
- Digital Outreach for Civic Engagement
- Digital Skills for Democracy: Assessing online information to make civic choices
- Digital Storytelling for Civic Engagement
- Impact! How to Make a Difference When You Witness Bullying Online
- Introduction to Online Civic Engagement
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Online Marketing to Kids: Protecting Your Privacy
- Online Marketing to Kids: Strategies and Techniques
- Privacy Rights of Children and Teens
- PushBack: Engaging in Online Activism
- Reality Check: Authentication 101
- Reality Check: Authentication and Citizenship
- Reality Check: Getting the Goods on Science and Health
- Reality Check: News You Can Use
- Reality Check: We Are All Broadcasters
- The Citizen Reporter
- The Invisible Machine: Big Data and You
Skill Descriptor:
Explore immersive media practices and cultures.
Achievement Indicators:
Compare passive media and immersive media
Research gaming and virtual reality platforms
Investigate gaming culture
Experiment with 360 game and film making
Analyze the economics of immersive media
Examine the concept of ethical communication in immersive media
MediaSmarts Resources
- Impact! How to Make a Difference When You Witness Bullying Online
- Online Cultures and Values
- Video Game Verbs
- Video Games
Skill Descriptor:
Examine why Indigenous and non-Western perspectives have been historically marginalized in media.
Achievement Indicators:
Explore power relations
Critique negative representations of Indigenous and non-Western people in media
Investigate the impact of Indigenous tokenism and stereotyping in modern day and historical media
MediaSmarts Resources
- Diversity and Media Ownership
- First Person
- Miscast and Seldom Seen
- Unpacking Privilege
- Who's Telling My Story?
Big Idea: Media Artifacts
Skill Descriptor:
Analyze values and ideologies in media texts.
Achievement Indicators:
Discuss ideologies present in media
Explore the role of propaganda
Analyze media coverage and portrayals of marginalized groups
Critique coverage and portrayals of diversity in media
Analyze headlines and how they influence our perception
MediaSmarts Resources
- Bias and Crime in Media
- Diversity and Media Ownership
- First Person
- The Front Page
- Miscast and Seldom Seen
- Online Propaganda and the Proliferation of Hate
- Unpacking Privilege
- Who's Telling My Story?
- Writing the News
Skill Descriptor:
Discern the production process of media text.
Achievement Indicators:
Compare and contrast a wide variety of media texts and genres
Explain the stages of producing media texts (development, preproduction, production, postproduction, distribution)
Evaluate the ways in which texts are constructed for a particular purpose
Analyze the role of narrative in media
Experiment with methods of visual meaning making (ex. shots to convey different messages, montage, editing, etc.)
Dissect editing as a tool for meaning making
Investigate the impact of deliberate choices made to create meaning (ex. the use of montage)
Recognize and explain edits as a last chance for storytelling
Research various means of media distribution
MediaSmarts Resources
- Camera Shots
- Digital Outreach for Civic Engagement
- Digital Storytelling for Civic Engagement
- Editing Emotions
- Introduction to Online Civic Engagement
- Remixing Media
Skill Descriptor:
Examine personal histories and how they impact the reading of media texts.
Achievement Indicators:
Discuss how interpretation of media is directly related to personal history
Critically examine the effect of assumptions related to heritage and culture
Create questions that reflect interest and lead to deconstruction of texts
MediaSmarts Resources
- Art Exchange
- Body Positive Ads
- First Person
- Miscast and Seldom Seen
- My Voice is Louder Than Hate: The Impact of Hate
- Relationships and Sexuality in the Media
- Who's Telling My Story?
Skill Descriptor:
Develop critical understandings of fiction and narrative media texts.
Achievement Indicators:
Present how various texts influence, manipulate, and reveal ideas, values, attitudes, and bias
Analyze the role of storytelling in fiction and narrative text
Discern how representations of truth and fiction are curated
MediaSmarts Resources
- Beyond Media Messages: Media Portrayal of Global Development
- Bias and Crime in Media
- Bias in News Sources
- Camera Shots
- Celebrities and World Issues
- Deconstructing Web Pages
- Digital Storytelling for Civic Engagement
- Do Sharks Love Ice Cream?
- Editing Emotions
- Exposing Gender Stereotypes
- My Voice is Louder Than Hate: Pushing Back Against Hate
- Reality Check: News You Can Use
- Scapegoating and Othering
- Screen Stigma: Looking at Mental Illness in Popular Media
- Screen Stigma: Looking at Mental Illness in the News
- Taming the Wild Wiki
- The Front Page
- The Impact of Gender Stereotypes
- Watching the Elections
Skill Descriptor:
Develop critical understandings of documentary and journalism text.
Achievement Indicators:
Examine authorship and how it applies to documentary and journalism text
Critique the portrayal of misinformation and the role of ethics
Critically analyze the role of the citizen reporter
MediaSmarts Resources
- Bias and Crime in Media
- Break the Fake: Hoax? Scholarly Research? Personal Opinion? You Decide!
- Do Sharks Love Ice Cream?
- Reality Check: News You Can Use
- Reality Check: We Are All Broadcasters
- The Citizen Reporter
- The Front Page
- Writing the News
Strand: Creation
Big Idea: Collaboration
Skill Descriptor:
Justify personal positions and respect the positions of others considering multiple ways of knowing and being
Achievement Indicators:
Articulate and respectfully justify points of view about texts and text elements
Apply specific media-related language and terminology in presenting viewpoint
Consider multiple ways of knowing and being when determining the value and relevance of information
Collaborate to create media texts for a variety of audiences and purposes
Interact in leadership and support roles to teach, explain, and clarify concepts, issues, and processes to peers
MediaSmarts Resources
- Art Exchange
- Authentication Beyond the Classroom
- Break the Fake: Hoax? Scholarly Research? Personal Opinion? You Decide!
- Deconstructing Web Pages
- Digital Storytelling for Civic Engagement
- Mixed Signals: Verifying Online Information
- Reality Check: Authentication 101
- Reality Check: Authentication and Citizenship
- Reality Check: News You Can Use
- Reality Check: We Are All Broadcasters
- Relationships and Sexuality in the Media
- Remixing Media
Big Idea: Production
Skill Descriptor:
Use media to communicate an idea, adapting it for a variety of audiences and purposes.
Achievement Indicators:
Create an increasingly complex variety of media texts independently for a range of audiences and purposes
Demonstrate an understanding of the power and impact of choice to convey meaning
Critically examine the role of intended meaning vs. Interpretation
MediaSmarts Resources
Skill Descriptor:
Apply key concepts of media literacy as creators of media text.
Achievement Indicators:
Create media texts to demonstrate understanding of social, political, commercial, cultural, and diverse values
Compare the role of voice in media text to demonstrate understanding of who is represented/who is not
Analyze how public showcase impacts the credibility of work
MediaSmarts Resources
- Bias and Crime in Media
- Bias in News Sources
- Body Positive Ads
- Buy Nothing Day
- Celebrities and World Issues
- Crime in the News
- Diversity and Media Ownership
- Do Sharks Love Ice Cream?
- Exposing Gender Stereotypes
- First Person
- Images of Learning
- Learning Gender Stereotypes
- Miscast and Seldom Seen
- Perceptions of Youth and Crime
- Scapegoating and Othering
- Screen Stigma: Looking at Mental Illness in Popular Media
- Screen Stigma: Looking at Mental Illness in the News
- Taming the Wild Wiki
- The Front Page
- The Impact of Gender Stereotypes
- Transgender Representation in TV and Movies
- Unpacking Privilege
- Writing the News