Outcome Chart - New Brunswick - Media Studies 120

General Curriculum Outcome 1.0 Students explore the impact and influence of media

1.1 demonstrate an understanding of the key concepts of media literacy

Students will know:

  • All media is constructed (authorship)
  • Audiences negotiate meaning (audience)
  • Media has commercial implication (purpose)
  • Media contains ideologies and value messages (content)
  • Media has a set of codes and conventions (format)

Students will:

  • Use media terminology (e.g.,authorship, audience, content, purpose and format)
  • Identify codes and conventions of media
  • Examine others’ ideas and points of view
  • Evaluate ownership and control

MediaSmarts Resources

Allies and Aliens

Authentication Beyond the Classroom

Beyond Media Messages: Media Portrayal of Global Development

Bias and Crime in Media

Bias in News Sources

Camera Shots

Celebrities and World Issues

Cinema Cops

Comparing Crime Dramas

Deconstructing Web Pages

Diversity and Media Ownership

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Exposing Gender Stereotypes

First Person

Gender Messages in Alcohol Advertising

How to Analyze the News

Images of Learning

Kellogg Special K Ads

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Media literacy key concepts Lesson 5: Media have social and political implications

Miscast and Seldom Seen

News Journalism Across the Media: Summative Activities

Perceptions of Youth and Crime

Popular Music and Music Videos

Put Your Best Face Forward

Relationships and Sexuality in the Media

Selling Obesity

Selling Tobacco

Television News

The Citizen Reporter

The Front Page

The Function of Music

The Girl in the Mirror

The Impact of Gender Stereotypes

The Price of Happiness

Transgender Representation in TV and Movies

Unpacking Privilege

Video Production of a Newscast

Viewing a Crime Drama

Violence on Film: The Ratings Game

Watching the Elections

Who’s Telling My Story?

1.2 employ critical literacy skills as media consumers

Students will know:

  • Belief systems influence media consumption
  • Media targets everyone as  potential consumers
  • Content is manipulated
  • Audience and purpose influence creation of media

Students will:

  • Question and reflect on their role as media consumers
  • Evaluate and discriminate their media consumption
  • Discuss how format influences audience and purpose
  • Critique effectiveness of media representation

MediaSmarts Resources

Allies and Aliens

Beyond Media Messages: Media Portrayal of Global Development

Bias and Crime in Media

Bias in News Sources

Celebrities and World Issues

Cinema Cops

Comparing Crime Dramas

Diversity and Media Ownership

Exposing Gender Stereotypes

First Person

Gender Messages in Alcohol Advertising

How to Analyze the News

Images of Learning

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Media literacy key concepts Lesson 5: Media have social and political implications

Miscast and Seldom Seen

News Journalism Across the Media: Summative Activities

Perceptions of Youth and Crime

Relationships and Sexuality in the Media

The Citizen Reporter

The Girl in the Mirror

The Impact of Gender Stereotypes

Transgender Representation in TV and Movies

Unpacking Privilege

Viewing a Crime Drama

Violence on Film: The Ratings Game

Watching the Elections

Who’s Telling My Story?

1.3 examine how media shape ideologies and culture

Students will know:

  • Bias and stereotypes are present in media
  • Media representation has changed over time and is constantly evolving
  • Media affects how we interact
  • Ideologies exist in media texts

Students will:

  • Investigate the relationship between media and historical/ contemporary cultures
  • Question and promote awareness of global issues
  • Connect popular culture and life choices
  • Discuss ideologies present in media

MediaSmarts Resources

Allies and Aliens

Beyond Media Messages: Media Portrayal of Global Development

Bias and Crime in Media

Bias in News Sources

Celebrities and World Issues

Diversity and Media Ownership

Exposing Gender Stereotypes

First Person

Gender Messages in Alcohol Advertising

How to Analyze the News

Images of Learning

Learning Gender Stereotypes

Media literacy key concepts Lesson 5: Media have social and political implications

Miscast and Seldom Seen

Perceptions of Youth and Crime

Relationships and Sexuality in the Media

The Citizen Reporter

The Girl in the Mirror

The Impact of Gender Stereotypes

Transgender Representation in TV and Movies

Unpacking Privilege

Who’s Telling My Story?

General Curriculum Outcome 2.0 Students deconstruct a wide variety of media texts

2.1 identify values and ideologies in media texts

Students will know:

  • Aesthetic qualities influence consumers
  • Values and beliefs are present in media texts

Students will:

  • Articulate how media messages influence and manipulate audiences

MediaSmarts Resources

Alcohol Myths

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Bias in News Sources

Diversity and Media Ownership

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Gambling in the Media

Gender and Tobacco

Gender Messages in Alcohol Advertising

Kellogg Special K Ads

Learning Gender Stereotypes

Miscast and Seldom Seen

Relationships and Sexuality in the Media

Selling Obesity

Selling Tobacco

Sports Personalities in Magazine Advertising

The Girl in the Mirror

The Price of Happiness

Thinking Like a Tobacco Company

Watching the Elections

Who’s Telling My Story?

2.2 discern the production process of media texts

Students will know:

  • Codes and conventions of media texts have similarities and differences
  • A general process informs the creation of media texts

Students will:

  • Compare and contrast media texts
  • Identify and explain the production of media texts
  • Evaluate the ways in which texts are constructed for a particular purpose

MediaSmarts Resources

Camera Shots

Comparing Crime Dramas

Deconstructing Web Pages

Digital Storytelling for Civic Engagement

Marketing to Teens: Gotta Have It! Designer & Brand Names

News Journalism Across the Media: Summative Activities

Scripting a Crime Drama

Taming the Wild Wiki

Television Broadcast Ratings

Television News

The Front Page

You Be the Editor

2.3 engage in the inquiry process

Students will know:

  • Questions guide inquiry
  • Some questions do not have definitive answers
  • The inquiry process guides learning

Students will:

  • Engage in the inquiry process (i.e., ask, investigate, create, discuss, reflect)
  • Create questions that reflect interest and lead to deconstruction of texts

MediaSmarts Resources

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Bias

Cinema Cops

Comparing Crime Dramas

Deconstructing Web Pages

Gender and Tobacco

Gender Messages in Alcohol Advertising

I heard it ‘round the Internet: Sexual health education and authenticating online information

ICYouSee: A Lesson in Critical Thinking

Kellogg Special K Ads

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gotta Have It! Designer & Brand Names

News Journalism: Radio News

Perceptions of Youth and Crime

Popular Music and Music Videos

Scapegoating and Othering

Scripting a Crime Drama

Selling Obesity

Selling Tobacco

Sports Personalities in Magazine Advertising

Thinking about Hate

Video Games

Viewing a Crime Drama

Watching the Elections

2.4 dissect meaning from complex media texts

Students will know:

  • Complex texts provide a variety of meanings
  • Life experiences influence interpretation of texts

Students will:

  • Evaluate and analyze how personal experiences impact our reading of texts
  • Present how various texts influence, manipulate, and reveal ideas, values, attitudes, and bias

MediaSmarts Resources

Bias and Crime in Media

Bias in News Sources

First Person

Gender Messages in Alcohol Advertising

Individuality vs. Conformity

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Talking Back

Perceptions of Youth and Crime

Shaking the Movers: Youth Rights and Media

The Citizen Reporter

The Girl in the Mirror

The Impact of Gender Stereotypes

Who’s Telling My Story?

General Curriculum Outcome 3.0 Students analyze media texts and respond personally and critically using available technologies and resources

3.1. justify their positions and respect the positions of others

Students will know:

  • Media texts generate personal and critical responses
  • Media-related language and terminology improve persuasive techniques and build credibility

Students will:

  • Articulate and respectfully justify points of view about texts and text elements
  • Apply specific media-related language and terminology in presenting viewpoint

MediaSmarts Resources

Alcohol on the Web

Beyond Media Messages: Media Portrayal of Global Development

Bias

Cinema Cops

Comparing Crime Dramas

Deconstructing Web Pages

Gender and Tobacco

Gender Messages in Alcohol Advertising

I heard it ‘round the Internet: Sexual health education and authenticating online information

ICYouSee: A Lesson in Critical Thinking

Kellogg Special K Ads

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gotta Have It! Designer & Brand Names

News Journalism: Radio News

Perceptions of Youth and Crime

Popular Music and Music Videos

Scapegoating and Othering

Scripting a Crime Drama

Selling Obesity

Selling Tobacco

Sports Personalities in Magazine Advertising

Thinking about Hate

Video Games

Viewing a Crime Drama

Watching the Elections

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

Students will know:

  • Research (via technology and other resources) informs the creation of media texts
  • Collaboration and information sharing may improve media messages
  • Powerful media recognizes unique positions of varied consumers
  •  

Students will:

  • Create an increasingly complex variety of media texts independently and collaboratively for a range of audiences and purposes

MediaSmarts Resources

Alcohol Myths

Bias and Crime in Media

Buy Nothing Day

Celebrities and World Issues

Dealing with Digital Stress

Digital Outreach for Civic Engagement

Digital Storytelling for Civic Engagement

First Person

Images of Learning

Introduction to Online Civic Engagement

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Marketing Tactics

News Journalism Across the Media: Summative Activities

Online Relationships: Respect and Consent

Relationships and Sexuality in the Media

Secure Comics

Taming the Wild Wiki

The Price of Happiness

The Privacy Dilemma: Lesson Plan for Senior Classrooms

Watching the Elections

3.3 apply key concepts of media literacy as creators of media texts

Students will know:

  • Key concepts of media literacy:
    • Media are constructions
    • Audiences negotiate meaning
    • Media have commercial implications
    • Ideological messages underpin all media

Students will:

  • Apply key concepts to their creation of media texts
  • Create media texts to demonstrate understanding of social, political, commercial and cultural values

MediaSmarts Resources

Allies and Aliens

Authentication Beyond the Classroom

Beyond Media Messages: Media Portrayal of Global Development

Bias and Crime in Media

Bias in News Sources

Camera Shots

Celebrities and World Issues

Cinema Cops

Comparing Crime Dramas

Deconstructing Web Pages

Diversity and Media Ownership

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Exposing Gender Stereotypes

First Person

Gender Messages in Alcohol Advertising

How to Analyze the News

Images of Learning

Kellogg Special K Ads

Learning Gender Stereotypes

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Media literacy key concepts Lesson 5: Media have social and political implications

Miscast and Seldom Seen

News Journalism Across the Media: Summative Activities

Perceptions of Youth and Crime

Popular Music and Music Videos

Put Your Best Face Forward

Relationships and Sexuality in the Media

Selling Obesity

Selling Tobacco

Television News

The Citizen Reporter

The Front Page

The Function of Music

The Girl in the Mirror

The Impact of Gender Stereotypes

The Price of Happiness

Transgender Representation in TV and Movies

Unpacking Privilege

Video Production of a Newscast

Viewing a Crime Drama

Violence on Film: The Ratings Game

Watching the Elections

Who’s Telling My Story?